CONTENT SYSTEMSfor complexOrganizations.

Content StrategyStorytellingContent DesignUX WritingCopywritingEditorialTechnical WritingCommunicationsDigital ProductsDigital ServicesUser ExperienceInteractionPrototypingPersonalizationInformation ArchitectureContent SystemsKnowledgeTaxonomyGovernanceDocumentationRetrievalWebPlatformsAutomationAIComputational SystemsEmerging InterfacesImplementation

1&O is a product and digital services studio that starts with content strategy and storytelling, then works outward into products, services, systems and technology.

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01 / PRACTICE

INDEPENDENT
ESTABLISHED 2018
CANADA

Meaning before
making.

Before deciding what to design, build or automate, we figure out what needs to be understood.

1&O starts with content strategy and storytelling, then works outward into the product, service, system or technology the problem requires.

CAPABILITIES / 01—04

  • 01

    CONTENT + STORY

    • Content Strategy
    • Storytelling
    • Content Design
    • UX Writing
    • Copywriting
    • Editorial
    • Technical Writing
    • Communications
  • 02

    PRODUCT + EXPERIENCE

    • Digital Products
    • Digital Services
    • User Experience
    • Interaction
    • Prototyping
    • Personalization
  • 03

    SYSTEMS + INFORMATION

    • Information Architecture
    • Content Systems
    • Knowledge
    • Taxonomy
    • Governance
    • Documentation
    • Retrieval
  • 04

    TECHNOLOGY + DELIVERY

    • Web
    • Platforms
    • Automation
    • AI
    • Computational Systems
    • Emerging Interfaces
    • Implementation
02 / WORK

The work
changes shape.

A rewards program. A banking product. A personalization system. A healthcare experience. A global website. A piece of software.

Different outputs. The same instinct: understand what needs to be communicated before deciding what needs to be made.

03 / METHOD

The deliverable
isn't always
the document.

Sometimes it's the rule behind the document. The taxonomy behind the interface. The logic behind the journey. The prototype that makes an idea tangible. The system that makes the next hundred decisions easier.

We start with language because language forces decisions. From there, the work can become an interface, a service, a platform, a system, a campaign, a tool or something we haven't made before.

04 / TOOLS

New tools.
Old questions.

Technology changes what a small studio can make.

We use emerging tools throughout the practice, from research and prototyping to production, evaluation and delivery. Increasingly, that includes artificial intelligence and computational systems.

05 / COMPANY

Small by
design.

1&O is an independent product and digital services studio established in Canada in 2018.

Our roots are in content strategy and storytelling. Our work has expanded outward into digital products, services, information systems and emerging technology.

The studio stays deliberately small. Senior people remain close to the work, and teams form around the requirements of each project.

1&O is led by Vikash Dass and works with designers, writers, strategists, researchers, engineers and other specialists when the work requires them.